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Blog: On Discomfort

Suze Cumming

Suze is passionate about our natural world and anything that propels her into the wilderness and allows her to stretch her limits is game on...

Suze is passionate about our natural world and anything that propels her into the wilderness and allows her to stretch her limits is game on...

Jan 23 2 minutes read

On Discomfort

“You can choose courage or you can choose comfort.  You cannot have both.”  -Brene Brown

Much of the work I do is uncomfortable.  When I stand in front of a room of my peers with the promise of facilitating some important learning, it’s uncomfortable.   When I reach out to powerful people in our industry and in the emerging technology sector to share with them the work that I do, it is uncomfortable.  When I do a live coaching demo in front of the people who have trusted me to teach them something miraculous, it’s uncomfortable.   In each of these situations, it could go wrong.  

Doing work that matters means stepping into vulnerability.  It’s almost always uncomfortable and often downright scary.  You might be wrong. You risk failure, rejection, and shame. But the cost of being wrong is far less than the cost of doing nothing.

To be successful, impactful and relevant in Real Estate, you need to be brave. It takes bravery to have a meaningful conversation with people about buying and selling properties, to ask people for a commitment, to tell your clients what they need to hear, to be strong, collaborative, and deliberate in your negotiations, to challenge yourself with a strategic and personalized process that responds to the market. None of this is easy and it isn’t always comfortable but the people who are successful, choose courage over comfort.    

Most of January has passed and it’s about now that we begin to reflect on our great intentions for the new year.  Are we doing the things that we know will build the life that we feel we deserve?  If not, decide now between courage and comfort.  It’s not too late to be a part of the circle of people who will rise to the top of the new real estate economy.


“You can choose courage or you can choose comfort.  You cannot have both”. 

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